For Immediate Release
November 10, 1996
KODAK AND NIKON ANNOUNCE EXCLUSIVE PARTNERSHIP WITH PATXI ENTERTAINMENT NETWORK
TO PROVIDE LIVE COVERAGE OF NEW YORK'S SPRING COLLECTION FOR SUPERMODEL.COM
New York, NY - Patxi Entertainment Network's (P.E.N.) announced today that it would be partnering again with Kodak and Nikon to provide the first of its kind live digital coverage of New York's Spring collection this year. Kodak and Nikon have agreed to provide PEN photographers with state-of-the-art digital cameras in enabling the company to instantaneously publish live digital images captured directly from the runways of the world's top fashion shows on Supermodel.com (www.supermodel.com). This digital coverage will mark the first time that the public will ever be able to view images taken from the event live on the Internet.
Audrey Jackoneer, Kodak's Director of Global Sponsorships and Events said, " The use of our newly developed "X" digital imaging systems which are integrated with Nikon's lenses and F4 camera bodies will provide PEN's photographers with the ability to take ultra high resolution images that can be immediately seen on the internet. PEN has continued to push technologies to enhance their coverage of events like these for their Supermodel.com viewers and we are delighted to supprot them in our collective efforts to continute taking picutres further".
In addition to the live digital images from the runways, the live event coverage will also feature behind the scenes coverage and interviews with several of the world's top models which will be hosted by Victoria's Secret flagship Supermodel Frederique van der Wal.
"We are always interested in supporting the various applicaitons that PEN continues to explore on how our technolgies can be integrated with the Internet " said Jerry Grossman, Nikon's General Manager of Communications "There seems to be no end to how PEN keeps finding uses for these new technolgies to enhance the web experience".
Located in Connecticut, PEN is one of the world leaders in celebrity-based Internet programming which provides custom publishing services, content, special event programming and merchandise fulfillment. PEN has designed, built and published over seventeen major online entertainment sites and been the recipient of over thirty of the industry's leading awards and commendations for design and production excellence. These sites include SUPERMODEL.COM, STARFILE.COM and SUPERSTARS.COM, which has hosted the official online fan clubs for some of the world's leading entertainers and recording artists, including Mariah Carey, Michael Bolton, Brooke Shields, Carly Simon, John Mellencamp, Lynyrd Skynyrd, The Cranberries and Andre Agassi. PEN additionally published and maintains a new official Internet site and online merchandise area for the rock band, The Grateful Dead at DEADTIES.COM.
Nikon Public Relations
Vincent Park (914) 328-1906
Kodak Public Relations
Audrey Jonckheer (716) 724-9035